Research from secondary market research company yStats confirms the popularity of online clothes shopping worldwide, revealing over one third of all internet users made or intended to make a purchase in the last financial year.
The report, Global Clothing B2C E-Commerce Report 2013, analysed spending patterns across the major world markets including America, Europe and Asia Pacific.
In Australia, clothing was the second most purchased product category in B2C e-commerce, following electronics in 2012. It is expected to remain the fastest growing product category in online retail throughout the next five years.
In Japan, clothing has become the most popular product category for online shopping. In fact, several US retailers have commenced rolling out sites over the past two years. Online clothing spend is also popular in South Korea, however single-digit growth figures in 2012 indicate the market is a mature one when it comes to the etail space.
In contrast, China has recorded booming growth rates with three quarters of the female population having purchased clothing online. It’s unsurprising major global brands such as Asos, Macy’s, Inditex and Levi Strauss are pushing to secure a foothold in the market.